{"id":59,"date":"2022-06-21T03:43:59","date_gmt":"2022-06-21T03:43:59","guid":{"rendered":"https:\/\/makaeladouglas.com\/?page_id=59"},"modified":"2022-06-21T03:51:11","modified_gmt":"2022-06-21T03:51:11","slug":"seo-expertise","status":"publish","type":"page","link":"https:\/\/makaeladouglas.com\/","title":{"rendered":"SEO Expertise"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"59\" class=\"elementor elementor-59\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-737745a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"737745a2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-33fc6775\" data-id=\"33fc6775\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76f7284c elementor-widget elementor-widget-text-editor\" data-id=\"76f7284c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"box-sizing: border-box; margin-top: 0px; margin-bottom: 0.9rem; color: #7a7a7a; font-family: Roboto, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\">\n<\/p><p style=\"box-sizing: border-box; margin-top: 0px; margin-bottom: 0.9rem; color: #7a7a7a; font-family: Roboto, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\">Welcome, and thank you for visiting my website. For a&nbsp;<a href=\"https:\/\/grottonetwork.com\/\" target=\"_blank\">non-profit organization<\/a>, I develop, implement, report on, and adjust SEO strategy, focusing on metadata, on-page SEO, and link-building. This includes using WordPress and HubSpot on a daily basis. Within WordPress, I upload and publish daily editorial and video content. Additionally, I manager HubSpot&#8217;s portal and marketing implementation, including newsletter development, list-building efforts, and inbound marketing execution. I am available for freelance work \u2014&nbsp;short- or long-term.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f396f59 elementor-widget elementor-widget-heading\" data-id=\"2f396f59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">My Work<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7508898d elementor-widget elementor-widget-text-editor\" data-id=\"7508898d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"color: #333333; font-family: -apple-system, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif;\">Numerous editorial content articles I have developed SEO for are in the Top 10 according to Google Analytics. Plus, a few of the many Google Ad campaigns I have created have been included below to show the impact ads can have on your business\/organization.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3698be44 elementor-widget elementor-widget-heading\" data-id=\"3698be44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Top 10 Pieces<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3757d35d elementor-widget elementor-widget-image\" data-id=\"3757d35d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"784\" src=\"https:\/\/makaeladouglas.com\/wp-content\/uploads\/2022\/06\/Screen-Shot-2022-06-20-at-10.54.46-PM-1024x1003.png\" class=\"attachment-large size-large wp-image-26\" alt=\"\" srcset=\"https:\/\/makaeladouglas.com\/wp-content\/uploads\/2022\/06\/Screen-Shot-2022-06-20-at-10.54.46-PM-1024x1003.png 1024w, https:\/\/makaeladouglas.com\/wp-content\/uploads\/2022\/06\/Screen-Shot-2022-06-20-at-10.54.46-PM-300x294.png 300w, https:\/\/makaeladouglas.com\/wp-content\/uploads\/2022\/06\/Screen-Shot-2022-06-20-at-10.54.46-PM-768x752.png 768w, https:\/\/makaeladouglas.com\/wp-content\/uploads\/2022\/06\/Screen-Shot-2022-06-20-at-10.54.46-PM.png 1064w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bd99d0a elementor-widget elementor-widget-heading\" data-id=\"3bd99d0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Editorial Content<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecf686b elementor-widget elementor-widget-text-editor\" data-id=\"ecf686b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); background-color: #ffffff; font-size: 1rem;\" href=\"https:\/\/grottonetwork.com\/make-an-impact\/transform\/movies-about-racism-everyone-should-watch\/\" target=\"_blank\" rel=\"noopener\">Educate Yourself On Racial Injustice with These Movies\u00a0\u00a0<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11887ed9 elementor-widget elementor-widget-image\" data-id=\"11887ed9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"678\" src=\"https:\/\/makaeladouglas.com\/wp-content\/uploads\/2022\/06\/Screen-Shot-2022-06-20-at-10.44.09-PM-1024x868.png\" class=\"attachment-large size-large wp-image-24\" alt=\"\" srcset=\"https:\/\/makaeladouglas.com\/wp-content\/uploads\/2022\/06\/Screen-Shot-2022-06-20-at-10.44.09-PM-1024x868.png 1024w, https:\/\/makaeladouglas.com\/wp-content\/uploads\/2022\/06\/Screen-Shot-2022-06-20-at-10.44.09-PM-300x254.png 300w, https:\/\/makaeladouglas.com\/wp-content\/uploads\/2022\/06\/Screen-Shot-2022-06-20-at-10.44.09-PM-768x651.png 768w, https:\/\/makaeladouglas.com\/wp-content\/uploads\/2022\/06\/Screen-Shot-2022-06-20-at-10.44.09-PM.png 1324w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b1ecf92 elementor-widget elementor-widget-spacer\" data-id=\"3b1ecf92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e943908 elementor-widget elementor-widget-text-editor\" data-id=\"6e943908\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"color: #333333; font-family: -apple-system, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif;\"><a style=\"text-decoration-line: underline;\" href=\"https:\/\/grottonetwork.com\/keep-the-faith\/belief\/i-believe-in-god-not-religion-meaning\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u2018I Believe in God, But Not Religion<\/a>&#8216;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2382f4c8 elementor-widget elementor-widget-image\" data-id=\"2382f4c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"682\" src=\"https:\/\/makaeladouglas.com\/wp-content\/uploads\/2022\/06\/Screen-Shot-2022-06-20-at-10.46.09-PM-1024x873.png\" class=\"attachment-large size-large wp-image-25\" alt=\"\" srcset=\"https:\/\/makaeladouglas.com\/wp-content\/uploads\/2022\/06\/Screen-Shot-2022-06-20-at-10.46.09-PM-1024x873.png 1024w, https:\/\/makaeladouglas.com\/wp-content\/uploads\/2022\/06\/Screen-Shot-2022-06-20-at-10.46.09-PM-300x256.png 300w, https:\/\/makaeladouglas.com\/wp-content\/uploads\/2022\/06\/Screen-Shot-2022-06-20-at-10.46.09-PM-768x655.png 768w, https:\/\/makaeladouglas.com\/wp-content\/uploads\/2022\/06\/Screen-Shot-2022-06-20-at-10.46.09-PM.png 1318w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a783110 elementor-widget elementor-widget-heading\" data-id=\"7a783110\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Google Ads<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53201852 elementor-widget elementor-widget-text-editor\" data-id=\"53201852\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"color: #333333; font-family: -apple-system, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif;\">This\u00a0<a style=\"text-decoration-line: underline;\" href=\"https:\/\/grottonetwork.com\/download\/free-lenten-reflection-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">free download<\/a>\u00a0had a Google Search Ad campaign during Lent 2022. Below is how the piece performed on Google Ads between February 22, 2022 to April 15, 2022.<\/p>\n<p style=\"color: #333333; font-family: -apple-system, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif;\">Although Lent began on March 2, I started this campaign early in case users wanted to reflect on the Christian observance at an earlier time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ecfbb25 elementor-widget elementor-widget-image\" data-id=\"1ecfbb25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"673\" src=\"https:\/\/makaeladouglas.com\/wp-content\/uploads\/2022\/06\/Screen-Shot-2022-06-20-at-10.22.45-PM-1024x862.png\" class=\"attachment-large size-large wp-image-16\" alt=\"\" srcset=\"https:\/\/makaeladouglas.com\/wp-content\/uploads\/2022\/06\/Screen-Shot-2022-06-20-at-10.22.45-PM-1024x862.png 1024w, https:\/\/makaeladouglas.com\/wp-content\/uploads\/2022\/06\/Screen-Shot-2022-06-20-at-10.22.45-PM-300x252.png 300w, https:\/\/makaeladouglas.com\/wp-content\/uploads\/2022\/06\/Screen-Shot-2022-06-20-at-10.22.45-PM-768x646.png 768w, https:\/\/makaeladouglas.com\/wp-content\/uploads\/2022\/06\/Screen-Shot-2022-06-20-at-10.22.45-PM.png 1324w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59d9217 elementor-widget elementor-widget-spacer\" data-id=\"59d9217\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fd8930a elementor-widget elementor-widget-text-editor\" data-id=\"2fd8930a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #333333; font-family: -apple-system, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif;\">\u00a0This Search Ad campaign for\u00a0<\/span><a style=\"background-color: #ffffff; text-decoration-line: underline; font-family: -apple-system, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif;\" href=\"https:\/\/grottonetwork.com\/keep-the-faith\/prayer\/meaning-of-lent-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">understanding Lent<\/a><span style=\"color: #333333; font-family: -apple-system, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif;\">\u00a0occurred between February 22 \u2014 March 5.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37a1f317 elementor-widget elementor-widget-image\" data-id=\"37a1f317\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"674\" src=\"https:\/\/makaeladouglas.com\/wp-content\/uploads\/2022\/06\/Screen-Shot-2022-06-20-at-10.09.09-PM-1024x863.png\" class=\"attachment-large size-large wp-image-13\" alt=\"Screenshot of Ultimate Guide to Understanding Lent\" srcset=\"https:\/\/makaeladouglas.com\/wp-content\/uploads\/2022\/06\/Screen-Shot-2022-06-20-at-10.09.09-PM-1024x863.png 1024w, https:\/\/makaeladouglas.com\/wp-content\/uploads\/2022\/06\/Screen-Shot-2022-06-20-at-10.09.09-PM-300x253.png 300w, https:\/\/makaeladouglas.com\/wp-content\/uploads\/2022\/06\/Screen-Shot-2022-06-20-at-10.09.09-PM-768x647.png 768w, https:\/\/makaeladouglas.com\/wp-content\/uploads\/2022\/06\/Screen-Shot-2022-06-20-at-10.09.09-PM.png 1332w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38a66571 elementor-widget elementor-widget-heading\" data-id=\"38a66571\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Contact Me<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e0bfe23 elementor-widget elementor-widget-text-editor\" data-id=\"5e0bfe23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #333333; font-family: -apple-system, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif;\">If you would like to know my rates or have any questions for me, you can\u00a0<\/span><a style=\"background-color: #ffffff; text-decoration-line: underline; font-family: -apple-system, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif;\" href=\"mailto:makaeladouglas@gmail.com\" target=\"_blank\" rel=\"noreferrer noopener\">contact me via email<\/a><span style=\"color: #333333; font-family: -apple-system, 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif;\">\u00a0and I will reply as soon as I can. Thank you for your business.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Welcome, and thank you for visiting my website. For a&nbsp;non-profit organization, I develop, implement, report on, and adjust SEO strategy, focusing on metadata, on-page SEO, and link-building. This includes using WordPress and HubSpot on a daily basis. Within WordPress, I upload and publish daily editorial and video content. Additionally, I manager HubSpot&#8217;s portal and marketing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-59","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/makaeladouglas.com\/index.php?rest_route=\/wp\/v2\/pages\/59","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/makaeladouglas.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/makaeladouglas.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/makaeladouglas.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/makaeladouglas.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=59"}],"version-history":[{"count":13,"href":"https:\/\/makaeladouglas.com\/index.php?rest_route=\/wp\/v2\/pages\/59\/revisions"}],"predecessor-version":[{"id":76,"href":"https:\/\/makaeladouglas.com\/index.php?rest_route=\/wp\/v2\/pages\/59\/revisions\/76"}],"wp:attachment":[{"href":"https:\/\/makaeladouglas.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=59"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}